Bingo ad spends

Research carried out by market research Company Mintel has shown that Cashcade, Gala Bingo, Sun Bingo and William Hill Bingo spent more then 10 million pounds between them on advertising in 2008 which is more then the next twenty rival brands combined who together spent less then £5 million.

Out of all of the online bingo brands Sun Bingo were the biggest spender investing over £3.2 million in advertising. Sun Bingo were closely followed by Foxy Bingo who spent over £3 million, Gala Bingo who spent £2.3 million on advertising their online operations and William Hill Bingo who invested £1.6 million advertising their online bingo brand.

No other bingo brand spent over the £1 million and only PartyGaming came close with a bingo ad spend of £994,000. PartyGaming have instead chosen to expand through Europe with the acquisition of Cashcade earlier this month along with the excellent Foxy Bingo brand.

Think Bingo spent £786,000, Mecca Bingo £342,000, and Littlewoods Bingo, Bingos.net, Bingos.co.uk and Buckingham Bingo Club were the only other bingo brands to have spent more than £100,000 on advertising in 2008.

The research by Mintel only goes to confirm that online bingo is flourishing with a 60% increase in the number of players whilst land based bingo continues to suffer with a 10% drop in people visiting bingo clubs between 2006 and 2008. This trend is reflected in advertising spends with the main media investors all been major online bingo brands.