888Ladies Bingo adverts

Watch any of the three adverts and you will see what we mean.

One of the new 888Ladies Bingo adverts shows a woman becoming a "bingo superstar" whilst posing for calendar shots and her whole demeanour is one of someone lacking intelligence. The same can be said of the other two adverts, they simply portray an online bingo player who lacks any resemblance of intellect merely showing them to be dense.

There are of course the obligatory bingo balls in some form or another but the 888Ladies Bingo adverts seem to have completely missed the point. Another example of the lost connection between player and brand is the lack of reference to the £5 free bingo on offer. Whilst the site recently dropped the £10 free bingo bonus they are still currently offering £5 free just for registering at their online bingo site and as we all know this is a great way to entice new online bingo players to try a site.

The 888Ladies Bingo brand is so much more than shown in the new 888Ladies Bingo adverts and it is disappointing to say the least to see this lost in a set of commercials.

Here is just on of the new 888Ladies Bingo adverts.....