Online Bingo marketing

Bingo review sites are an excellent resource for online bingo marketing with the faces behind these review sites providing up to date information as well as the bog standard bingo review offering you details of what the site has to offer. Many online bingo review sites have a static review page and then a news section where they keep their readers up to date with the latest promotions and news from all the bingo sites they choose to promote.

The online bingo marketing used by a bingo review site is done via an affiliate programme but one question about any kind of marketing whether its bingo or the latest gadget is do you have to love the product or should you be giving a completely unbiased opinion of the product?

Are bingo review sites governed by the bingo sites that they choose to promote simply because they have joined their affiliate programme and does this remove the option of expressing an opinion even though it may not be to the site in questions liking?

For me, when looking at online bingo marketing, I want to read honest opinions not marketing hype - I want to know what areas an online bingo site fails in as well as the areas they excel in. A bingo review site should be able to show both the pro's and con's without being penalised for expressing an opinion that picks up a flaw from on online bingo site.

It may be that a promotion being offered isn't really that great; you may have to spend extortionate amounts of money to be in with a chance of winning. Why then would a bingo review site promote this as a "great promotion" when in fact, for the bingo players, it's pretty dire.

Is online bingo marketing all about perception or more about the money?