32Red Bingo advert

By Betty Pandora on June 30, 2008 7:15 AM |
32 RedBingo
You Tube serves me well yet again as I didn't even know that 32Red Bingo had started to advertise their online bingo site on television! The advert is very purple to say the least and focuses mainly on the logo visually. There are the usual bingo balls found on most online bingo adverts, a few speech bubbles using some bingo lingo and a couple of smileys dotted throughout the advert as well.

The voice over says "Bingo lovers (sounds like lubbers) take a look at this! This is one hot bingo site brimming with fun, chat and good times. Logon to 32 RedBingo tv. meet up with friends, chat and of course win prizes, prizes, prizes. Join today and we will even give you £10 free, no deposit needed to play. Come and join the party."

For me it's just another of a long line of online bingo sites that are trying to seduce players into visiting their bingo site by way of voiceovers. I still think, and an Online Bingo Summit award agrees, that Foxy Bingo still have the best television marketing campaign to date. 32Red Bingo's addition to our TV screens is not an inspired advert; I'd even go so far as saying it's rather dull!

It definitely doesn't do their online bingo site any justice, I quite like the Microgaming bingo sites and 32 Red uses the Microgaming software to power their bingo games. Surely some of these people must have seen the Foxy Bingo advert and thought "that rocks" so why aren't more people following their lead and providing us with some funky TV adverts!

 

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This page contains a single entry by Betty Pandora published on June 30, 2008 7:15 AM.

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