Wink Bingo TV advertising campaign

Alas, it was not to be. I have often played a few games at Wink Bingo and love the little character they use on the online banners so I had expectations of something cartoony, full of fun and laughter not contenders for the "most boring bingo adverts of the year" awards.

The theme running through all three adverts is the same "anytime, anywhere" but find an "appropriate moment" - sounds a lot like the old Lorraine Chase Martini adverts of the early 80's "Any time, any place, anywhere" that's Wink Bingo - doesn't quite have the same ring to it.

The voiceover sounds the same as the woman in the adverts for Ladbrokes Bingo and Littlewoods Bingo with the same tacky theme - a shot of the bingo screen, a win, and a scream. There isn't one thing that I could say positive about these adverts but I will say this to Wink Bingo - hire a new marketing firm!!!

Look at the ingenuity of the Foxy Bingo ad incorporating bingo numbers throughout the advert, a funky tune, and not some faceless patronising woman with a tedious voice. The Foxy Bingo ad would make you look up from the paper or whatever you were doing whereas the Wink Bingo ads just make me want to bury my head in the paper to avoid them!

The ads themselves don't do the site justice, yes, bingo players enjoy bingo, but I for one wouldn't talk a palm top to an opera (not that I would ever go to the opera) just to play bingo, nor would I sneak off to an internet café for a sneaky game whilst my husband was putting up a tent. Are they insinuating that bingo players are all addicts or merely that Wink Bingo is far more addictive than most online bingo sites?

Well here they are:-