William Hill Bingo TV campaign

It can however be compared to the Ladbrokes Bingo campaign that focuses on a wife's boredom with her husband and his hobby which drives the lady in question to turn to bingo for her "thrills".

What I am seeing more and more with many of these TV Campaigns is that they are aimed entirely at women, with the exception of Foxy Bingo whose mascot the Foxmeister is quite obviously a male.

Yes, the main bingo demographic is women but there are male bingo players too of which I know quite a few. One of whom is very verbal in his views on marketing campaigns for online bingo being very sexist.

The William Hill Bingo advert shows a woman sitting on a sofa with her partner watching football, she turns to him and says "Is this going to take much longer love" to which he mumbles some half hearted response. She then turns to the camera and says "I get mine when he's otherwise occupied" and jumps up from the sofa to move to another room and sit down at a laptop to play bingo. Very similar to the woman from the Ladbrokes Bingo advert who is bored whilst her husband fiddles with some car part.

Another one of the campaign shows a woman sat watching daytime TV which appears to be rather boring and again incorporates the "I get mine" when she says "I get mine at times like this!"

The last in the series sees a breakfast seen with a husband and wife, hubby is reading the paper and the wife moves the hands of the clock forward saying to him "Darling, shouldn't you be going?", as hubby rushes out of the door she says "I get mine the minute he is out the door!"

Do all these sites employ the same media company?