There is however some history to the .nu domain which makes quite interesting reading if you're a bit geeky and into that kind of thing.
There is actually a place called Niue, it's a small island in the South Pacific just to the east of Fuji and the islanders feel they were cheated out of the domain .nu when it was sold to Bill Semich, a US entrepreneur, in the late 1990's.
Despite benefiting from the sale the islanders feel that they were stripped of a national asset and now want more control of the domain and a bigger slice of the profits.
Nu in French or Portuguese means "nude" or "naked" and as such seen many websites launch with the purpose of capitalising on this translation. The Niue authorities have managed to revoke many of these domain names and any that remain really don't contain nude pictures.
However onlinebingo.nu remains and it an online bingo site powered by St Minver using the Parlay Entertainment software. Funnily enough on the front page of onlinebingo.nu there is a picture, albeit a cartoon, of a semi-clad man. So it would appear that onlinebingo.nu are not only making the most of the Swedish translation "now" but also the French and Portuguese meaning,
Another small island in the South Pacific, just north of Niue, that has benefited to the tune of $50 million in royalties over 12 years is Tuvalu. Their domain .tv is used by William Hill on their new TV advertising campaigns. William Hill Bingo is part of the willhill.com domain yet their adverts use the williamhillbingo.tv web address.