Jackpot City Bingo TV commercial

Jackpot City Bingo launched a couple of months ago and Bella Bingo is their little mascot, she is quite cute for a cartoon. The site itself uses the Virtue Fusion software and replaced the old River Belle Bingo.

So let's talk about the commercial itself now - its ok I guess. No feel good music like you hear on the Foxy Bingo advert though - it's just more of the voiceover that seems to be becoming a bingo industry standard when making commercials. It starts with a scantily clad model type lying on her bed with her laptop using her perfectly manicured nails on the keyboard.

It then goes on to tell all the avid viewers about their free lunchtime and evening bingo games and that their bingo ticket prices start from just 1p and then it's a quick shot of the bingo screen then back to the scantily clad woman and some weird facial expressions, maybe it is supposed to be attractive?

The last shot announces the "£10 free play welcome bonus" which I think is slightly misleading because it requires a £10 deposit in order to qualify, although previous parts of the advert do state "minimum £10 deposit". The actual offer at the moment is deposit £10 and it is matched with another £10 and then Jackpot City Bingo give you another £10. So for £10 you get £30's worth of bingo funds!

The background music to the advert sounds like a cross between some really naff lift music and something you might hear on a badly dubbed blue movie (not that I know from personal experience you understand!).

All in all Jackpot City Bingo haven't excelled themselves in their contribution to the world of bingo advertising but then again it's not as dire as the adverts that Wink Bingo have produced nor as tedious as the Ladbrokes Bingo offerings.

Take a look for yourself if you haven't already caught it on your TV screens yet......