Littlewoods Bingo on Living TV

So what is it with online bingo sites advertising on Living TV and not the main TV channels like the BBC and ITV?The only bingo advert I catch on the main channels seems to be the Foxy Bingo one, is it marketing budget perhaps? Living TV cost less?

Anyway, in case you missed it the first time or haven't yet seen the advert here it is, from You Tube.

There is also a spin off of this advert available on You Tube that supposedly shows the actress staring in it winning big at Littlewoods Bingo but I'm not entirely convinced that this wasn't a set up. At no point during the game do you see what is an exact replica of playing at Littlewoods Bingo, just huge fonts as the actress pretends to interact with other online bingo players.

Having played at Littlewoods Bingo in the past, I know that no matter how big you set your chat font two lines of chat would not take up the whole screen.

Not that this should deter anyone from playing at Littlewoods Bingo, after all this is only an advertisment and what do I know about marketing an online bingo site anyways?