ITV Bingo sponsors Judge Judy on ITV2

If you asked me to describe the advert I couldn't and why? Because all in all it wasn't very memorable for me other than it mentioned the word bingo.

ITV Bingo is the latest in a long line of online bingo sites that now have a presence on our TV screens. Aside from the actual commercials there are numerous ad breaks being led with the "this programme is sponsored by" and then a bingo site.

The leader in the sponsorship for me seems to be Foxy Bingo, the Foxmeister sponsors none other than Jeremy Kyle and then you have other online bingo sites like 888 Ladies Bingo who sponsor programmes on Living TV like Fear Factor and Maury.

In general the sponsorship ads tend to show a small clip of the full bingo advert with a voice over stating "sponsors x,y,z programme" but Foxy Bingo raised the bar by creating a whole new set of sponsorship ads using their ingenuity to incorporate many online bingo calls into the short ads.

Wink Bingo has become the latest online bingo site to be showing adverts on television with the first showing this morning during GMTV - keep checking back I hope to find the link on You Tube for you!