Orange to Offer Mobile Bingo
The bingo revenue share agreement is initially for twelve months and is focussed on the UK, where Orange has 15.4 million subscribers. Orange will incorporate permanent links and promotions for the bingo games on the "Orange World" mobile portal. Probability will operate the mobile bingo game and be responsible for payments, customer service, and all aspects of regulatory compliance. Orange customers will be able to play mobile Bingo, jackpot and traditional mobile fruit machine slots, mobile HiLo, and mobile Video Poker. The minimum bet on each game will be 10 pence per mobile bingo card. There are daily quizzes in the mobile Bingo chatroom with weekly prizes that include tickets to West End shows and video game consoles.
Probability CEO Charles Cohen said, "The casual gambling sector is made for mobile bingo. Our mobile bingo formula of simple games, easily played on small screens, with the chance to win significant cash prizes for small stakes, is already a proven success. This new partnership with Orange adds a layer of trust for consumers and the widest possible exposure to potential customers." The service will be operated by Probability's Alderney based subsidiary under its e-Gambling Licence from the Alderney Gambling Control Commission.







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