The Sun and Probability plc

The Sun is currently promoting online and to it's 7.9 million readers its recently re-launched mobile internet portal. All games will be available in an instantly downloadable format on the portal.

The agreement with Probablity plc and the UK's daily leading newspaper includes real money branded Bingo, Slots and Casino games. The agreement, a twelve month revenue share, will primarily offer its customer base Blackjack, progressive jackpots, casino type slots, Roulette, Hi Lo, Video Poker and the recently introduced "Jumping Jack Cash". All is anticipated to go live in November 2007 with minimum bets of 50p for a Bingo strip of six tickets and a Casino and Slots minimum bet of 10p.

Probabilty's subsidiary, based in Alderney, will operate the mobile gambling service under its e-Gambling Licence for the Alderney Gambling Control Commission. Age verification will be required by all customers before they are able to deposit money into their account.
Limits have been introduced by the company to recognize and avoid problem behaviour.

Already available to The Sun's online customer base is Bingo in association with Tombola, and with Ladbrokes - Casino, Sportsbook, Games and Poker.

The CEO of Probability, Charles Cohen has said "We are very excited to be working with The Sun and expect the agreement to develop into a very successful partnership for both of us. The Sun is clearly committed to the mobile market in general and more specifically, fully understands the exciting growth opportunities in the mobile gambling sector. News Group joins our growing list of blue-chip partners for whom we provide white label products including Rank Group plc, which brands our games under the Blue Square trade name."