Big Box Bingo - Launches
NetPlay TV (owners of Big Box Bingo the interactive TV and paper based Bingo)
Whilst announcing its results for the six months ended 30 June 2007 we had a good insight into their new TV based Bingo format.
Highlights
* Successful launch of BigBoxBingo in Beta test format 3 July 2007
* Live Roulette now trading profitably, gross bets exceeded £15m in August
2007; 440% increase since acquisition (December 2006 gross bets were £3.4m)
* Acquisition of Play Monday database 18 January 2007, relaunched as fixed
odds game 11 June 2007, sales doubled since acquisition
* Abstract Games Limited acquired 23 February 2007, quiz members grown from
5,000 to 21,000 and trading profitably
BigBoxBingo
On July 3rd we successfully launched our Beta version of BigBoxBingo - a unique
programme format combining the realism of physical bingo cards, the
interactivity of the Internet and the convenience of TV.
The Beta testing phase has enabled us to prove that interactive live bingo is
possible. For the first time, viewers can mark off a 'real' bingo card in the
comfort of their own home, whilst watching a live TV broadcast. This live
interaction with the viewer enables us to build genuine trust and differentiate
the programme from recently discredited 'Call TV' shows.
Since launch, we have been making improvements to our systems and will continue
this development programme pending the launch of our dedicated BigBoxBingo TV
channel from our own studio later this year. The investment required will be
greater than the £300,000 originally anticipated; we expect this to be nearer
c£1m. We feel it is important that we have a robust and scaleable system able
to cope with mass demand.
We are extremely pleased with the progress made to date and continue to explore
partner opportunities with a number of broadcasters. This opportunity comes at
a short term cost to the business which will be reflected in increased costs
during H2 2007.
Play Monday & Abstract Games
Our experience with BigBoxBingo has taught us that consumers like the live
interactive gaming format. With this in mind, we have decided to merge the
interactive print media business of Abstract Games with the Play Monday Internet
and TV operation. This will allow us to distribute interactive gamecards to
readers of national newspapers and magazines allowing live participation with
both the Play Monday TV show and its website.
Since launching the Play Monday SuperDraw in June, we have seen ticket sales
more than double. We now need to grow this base with new players and believe
the way to do this is via interactive print media. Abstract Games has grown its
highly profitable weekly quiz players from 6,000 to 21,000 during our period of
ownership clearly demonstrating the power of this medium.
Abstract Games is an expert in this field boasting a database of over 550,000
interactive print media customers. This, combined with the 280,000 Play Monday
database and their direct marketing skills, gives us a real opportunity to
increase both ticket sales and profitability. Over the coming months we will
introduce a number of new games giving our customers more choice and more ways
to play.
Having developed 'Telepay' for BigBoxBingo we now have the mechanism for this to
work in a secure and scalable manner, allowing us to offer fixed odds games with
payment being made using this approved telephone payment system. This payment
mechanism increases our addressable audience considerably. Over 1/3rd of the UK
population does not own a credit or debit card.
On July 3rd we successfully launched our Beta version of BigBoxBingo - a unique
programme format combining the realism of physical bingo cards, the
interactivity of the Internet and the convenience of TV.
The Beta testing phase has enabled us to prove that interactive live bingo is
possible. For the first time, viewers can mark off a 'real' bingo card in the
comfort of their own home, whilst watching a live TV broadcast. This live
interaction with the viewer enables us to build genuine trust and differentiate
the programme from recently discredited 'Call TV' shows.
Since launch, we have been making improvements to our systems and will continue
this development programme pending the launch of our dedicated BigBoxBingo TV
channel from our own studio later this year. The investment required will be
greater than the £300,000 originally anticipated; we expect this to be nearer
c£1m. We feel it is important that we have a robust and scaleable system able
to cope with mass demand.
We are extremely pleased with the progress made to date and continue to explore
partner opportunities with a number of broadcasters. This opportunity comes at
a short term cost to the business which will be reflected in increased costs
during H2 2007.
Play Monday & Abstract Games
Our experience with BigBoxBingo has taught us that consumers like the live
interactive gaming format. With this in mind, we have decided to merge the
interactive print media business of Abstract Games with the Play Monday Internet
and TV operation. This will allow us to distribute interactive gamecards to
readers of national newspapers and magazines allowing live participation with
both the Play Monday TV show and its website.
Since launching the Play Monday SuperDraw in June, we have seen ticket sales
more than double. We now need to grow this base with new players and believe
the way to do this is via interactive print media. Abstract Games has grown its
highly profitable weekly quiz players from 6,000 to 21,000 during our period of
ownership clearly demonstrating the power of this medium.
Abstract Games is an expert in this field boasting a database of over 550,000
interactive print media customers. This, combined with the 280,000 Play Monday
database and their direct marketing skills, gives us a real opportunity to
increase both ticket sales and profitability. Over the coming months we will
introduce a number of new games giving our customers more choice and more ways
to play.
Having developed 'Telepay' for BigBoxBingo we now have the mechanism for this to
work in a secure and scalable manner, allowing us to offer fixed odds games with
payment being made using this approved telephone payment system. This payment
mechanism increases our addressable audience considerably. Over 1/3rd of the UK
population does not own a credit or debit card.
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